09 August 2010

Mark Weiner, CEO of PRIME Research North America participated in a measurement roundtable discussion with Don Bartholomew, VP at Fleishman-Hillard, Johna Burke SVP at BurrellesLuce, Randall Chinchilla of Procter & Gamble, Dianne Eisenmann of Chandler Chicco, Isreal Mirsky of Porter Novelli, Rank Ovaitt EVP of Makovsky & Co, Mark Phillips of USO, David Rockland of Ketchum, and Erica Iacono, executive editor of PRWeek.  The roundtable discussion focused on measurement's evolving role in the PR industry, especially in the areas of social and digital media.

May 31, 2010 - PRIME Research has collaborated with PR News to create a monthly feature based on PRIME's Top Company data.  For it's first feature, PRIME and PR News studied the media share of voice and tonality of corporate social responsibility, collecting commentary from top opinion leaders at GE and Campbell's Soup.

July 19, 2010 - For the second addition of PRIME Cuts, PR News and PRIME Research study CEO visibility in top media outlets.  Mark Weiner, CEO of PRIME Research, Jim Lukaszewski of The Lukaszewski Group  and James Horton of Robert Marston Corporate Communications discuss missed opportunities as well as the risk of high executive visiblity.

In the following CW Bulletin, Mark Weiner, CEO of PRIME Research North America provides a checklist for setting meaningful objectives for the public relations process.  These guildelines help communicators meet or beat objectives and help contribute to the organizations overall success.